IN THIS LESSON: YOU’LL USE THE BRAND KIT FROM MODULE 1

and create a social media post.

This easy to follow video walks you through these easy to follow steps while creating a social media post.

  • Choosing Instagram Post Size

  • Setting Up Brand Elements

  • Designing the Social Media Graphic

  • Adding Illustrations

Then you can mark this lesson as complete and head to lesson 2.

Lesson 1 Resources

Download Module 3 Worksheet
  • 00:00 Choosing Instagram Post Size
    00:31 Setting Up Brand Elements
    01:07 Designing the Social Media Graphic
    03:20 Adding Illustrations
    04:33 Finalizing and Directing to Caption

    Click here to download the full video transcript with timestamps.

  • Nearly all social media platforms allow for multiple images which allows you to showcase more graphics, text, and/or images to help share your point of view.

  • When using a dark background always use a lighter font. Example: brown background needs white text.

    Keep in short. If there are too many words, people are less likely to read it.

    Events: always include time, date, in-person or virtual, pricing.

    Be yourself! You are not a sales robot and you don’t have to write like one 🙌

  • You might not always have the perfect photo.

    Browse some of our favorite, free and low-cost stock photo options.